2012’s ad avalanche
Research released this week from Kantar Media’s CMAG, which tracks political advertising, shows that battleground TV viewers are being deluged by ads.
“As of early this month,” writes Kantar’s Elizabeth Wilner in Ad Age, “we have seen 1.3 million ad occurrences for all political advertising on local spot TV.”
Not only is this a huge increase above the number of ads aired during the same period of 2008, but this election has seen a spike in the percentage of ads aired by outside groups such as super PACs and politically active nonprofits — especially on the Republican side.
Between April 10, when Republican Mitt Romney unofficially claimed the GOP presidential nomination, and early September, Wilner notes, outside groups accounted for 55% of all presidential ads aired on the Republican side, while Romney and the Republican National Committee accounted for just 45%.
She continues:
“During this same time frame in 2008, only 3% of all Republican ads were sponsored by outside groups; 97% were aired by the McCain campaign or the RNC.
“On the Democratic side, the difference between 2008 and 2012 is negligible: 91% of all presidential ads aired during the April-September period in 2012 were sponsored by either the Obama campaign or the Democratic National Committee; just 9% of the ads aired came from outside groups such as Priorities USA Action. In 2008, the breakdown was 96% to 4%.”
h/t Andrew Sullivan
Hello guys!
Jean Nicholas and I just wanted to share with you a couple of exciting news about the project. Indeed, we’re flying to New York next week to start shooting the last remaining shots for the i-doc and the documentary.
We’ll be in the U.S from September 17th to October 22nd, filming in different locations such as New York, Boston (Harvard), Washington D.C, Michigan and Ohio where the last battle between Obama & Romney will take place.
Stay tuned for more on our blog and here on our Facebook page. Thanks again for your support!
Gerald Holubowicz
Never mind the Super PACs: A new must-read investigative report in The Nation reveals how Big Business is buying the election with secret money.
(via sunfoundation)
Source: thenationmagazine
According to OpenSecrets.org: Tracking Money In Politics latest analysis, conservative super PACs have outspent their liberal counterparts by more than $100 million. (*Note: This is a correction from something we posted last night, which noted a 10:1 spending imbalance. It’s more like 4:1.)







