In this new series, we will attempt to explore the main characters evolving around the 2010 Citizens United v. FEC Supreme Court decision. Each “card” will represent a character who symbolize one aspect of the Citizen United case.
These characters in fact are either directly linked to the case or are acting against or in favor of it. The full consequences of that decision still have to be determined as the 2012 Presidential campaign is still very much in its beginning. Yet, we can already evaluate the tremendous impact that Super PACs have on campaigns and political communication.
BARACK OBAMA | 44th President of the United States
As a politician, Barack Obama faces the same constraints when it comes to the elections. The 44th President of the U.S needs to raise money if he hopes to win the general election in November. Problem, a week after the Citizens United decision, during the State of the Union Presidential address, Barack Obama clearly stated that he was against the Supreme Court justices ruling:
“Last week, the Supreme Court reversed a century of law to open the floodgates for special interests — including foreign companies — to spend without limit in our elections,” Obama said tonight. “Well, I don’t think American elections should be bankrolled by America’s most powerful interests, and worse, by foreign entities. They should be decided by the American people, and that’s why I’m urging Democrats and Republicans to pass a bill that helps to right this wrong.” (Read mor on L.A Times)
As a result, in May 2012,
The pro-Barack Obama super PAC Priorities USA Action is still struggling to keep up with GOP super PACs preparing to unleash millions of dollars in independent advertisements.
Priorities USA Action raised $1.6 million in April, according to federal records released late Sunday. It’s the smallest haul the group has pulled in since the meager $59,000 the group raised in January. (Read More on Politico)
Not surprisingly, wealthy liberal donors are reluctant to give to a Super PAC the President himself didn’t backed in the first place.
His strategy is to adapt the successful 2008 grassroot campaign to the needs of the 2012 election, focusing on getting people involved more than high-dollar fundraiser.
At the end of the day, these efforts to raise money will probably make Barack Obama the first Billion dollar President (in terms of campaign money).